Bruce Buffer Launching His Own Mobile App
Posted by Jeremy Thomas on 11.25.2012
Buffer talks about developing his brand...
UFC ring announcer Bruce Buffer recently spoke with MMAjunkie about the launch of his iOS app "It's Time" and more. Check out the highlights:
On the mobile app: "For a few years now, fans have been emailing me or asking me in person or Twitter or Facebook, 'How about a Buffer alarm clock? I want to wake up to 'It's time!' So I thought, 'OK, maybe the UFC will make one someday that I can be a part of along with other fighters and stuff,' but that hasn't happened, so I decided to go ahead and do it on my own. I was approached by an app company that's a very successful app company, and together we came up with this really super-cool app."
On the app's features: "It's going to have the alarm clock. It's going to have reminder messages. It's going to have a countdown that you can work out to, and it's got a little game in there called Spin the Buffer. We put a lot of money into it, but I made it as cheap as I could. It's really a cool piece of work with 150 phrases you can download and choose from like, 'It's time to get your ass out of bed!' It'll have reminder messages of when to work out, when to tell your wife you love her, birthdays and the whole nine yards. I'm real proud of it."
On developing his and his half-brother Michael's brands: "Every day is a constant re-evaluation, but it's also a new experience. Even at my age, I basically look at like as an evolutionary process. When you create a nucleus of activity and it starts gaining steam, what you want to do in business is you want to create as many streams or legs out of that nucleus as possible. Basically what I'm doing is building my brand. I've managed my brother Michael's career for abut 19 years, and that was my whole thought when I first became his manager. Being the famous announcer and face of boxing that he is, we wanted to put him everywhere in sports and entertainment with his great, 'Let's get ready to rumble' phrase and his Bond image and his delivery, which is absolutely legendary."
On his side gig recording custom introductions for weddings, birthday parties and special events: "What they do is send me scripts announcing their wedding party into the reception. So I announce the wedding party, and then I announce the couple in a big championship style like, 'Walking down the aisle of love forever.' That's become very, very popular. It's cool because I get these letters from them, and it actually almost brings tears to my eyes because they're so happy on their special day. That makes me incredibly happy."
On his MMA popularity: "It's just an amazing experience. We're part of a sport that has been created and gone to mainstream in one generation. In my lifetime, I've never seen another sport experience that. So it's an amazing thing and an honor to be a part of that process. I have to say that I bow to Dana White and I bow to the Fertitta brothers every time I see them. Honestly, without them, we wouldn't even be having this interview right now."