Bellator CEO Bjorn Rebney – ‘FOX Came to us For Latin America Deal’
Posted by Larry Csonka on 09.25.2013
See what Bjorn has to say…
- Bellator CEO Bjorn Rebney recently spoke about Bellator's new deal with FOX Sports Latin America. Here are the highlights…
On Fox Reaching Out to Bellator: "FOX reached out to us and started these conversations months ago about the potential of developing this deal."
On Making The Deal Work: "You'd have to assume, given their size and the magnitude of FOX's deal with the UFC here domestically, that if they wanted an alliance in those international markets, I'm sure those doors were open to them," he said. "But we were able to make it work. I had a lot of allies and friends over there, and months ago, one of them reached out to me and said, 'Bjorn, I've taken this all the way up the totem pole, and we would be very interested in sitting down with you.'"
On Broadcasting Live From a Latin American Market: "Maybe we'll kick off a season down there so we get the necessary prep time," he said. "Maybe we'll do that 'Road to the Championship' week before and after there. Maybe we'll do the 'Summer Series' down there, or create unique standalone sequencing of events over a three- to four-week [period] where we hit major markets in a collection of three or four different countries. We're still working through the logistics now."
On What The Deal Means: "[The new deal] sends a message that FOX has made a decision to work with Bellator in this incredibly important region, and from a Bellator-centric perspective, that's a spectacular message."