WSOF Partners with IMG Media for Global Expansion
Posted by Jeffrey Harris on 09.28.2013
WSOF planning to hold events overseas...
World Series of Fighting announced a new partnership with IMG Media to distribute all media rights for WSOF events around the world. IMG Media is a division of IMG Worldwide, a global sports, fashion, and media company. NBC Sports will maintain their multi-year deal to broadcast WSOF events exclusively in the US.
There are currently plans to expand the number of WSOF events to 8-10 for 2014-2015 and for the shows to now be staged in international venues in Vancouver, Brazil, the UK, and Eastern Europe. Previously, all WSOF events have been held in US cities: Las Vegas, Ontario, and Atlantic City. Upcoming events are planned for Miami, Chicago, and Houston.
Hillary Mandel, IMG Media's SVP, Head of North America said on the announcement: "MMA continues to be a highly sought after and highly-rated sport with very attractive male demographics. Even though WSOF is less than a year old, it has been exceptionally well-received and has attracted top quality fighters, both experienced and up and coming...We see great potential for 'blue chip' fight programming and the value of distributing a series with high-level production values that has a strong foundation through its management, broadcast partners and investors.
WSOF President Ray Sefo added: "We are proud and excited to be represented by IMG. WSOF will put on some of the best MMA events in the world with great fighters and great match-ups"