Executive Says UFC's HIV Awareness Campaign Is A Perfect Fit
Posted by Joseph Lee on 10.22.2013
He thought the message was already out there...
In an interview with MMA Junkie, UFC chief operating officer Lawrence Epstein spoke about the promotion's HIV awareness campaign. Here are highlights:
On asking the Gay and Lesbian Community Center of Southern Nevada what cause it could support: "The answer really surprised us. We were told that one of the biggest issues they're dealing with is HIV awareness in young people. I couldn't believe it because I thought that message was out there."
On their demographic: "The under-35 demographic is the UFC's demographic. No other sport in America reaches these people like we do."
On their goals: "We're asking young people to show themselves and their partners the same respect our fighters show their opponents."