Regarding a possible solution on the price increase, he said, "It's five bucks. Get a couple more friends and have them come over." Apparently, the price is only being raised for this event for now, White added, "It's just for that fight. Some guys got together in the office and decided to do that."
MMAFighting reports that ZUFFA CEO Lorenzo Fertita made the call for the price increase. UFC 168 is set for December 28 in Las Vegas, Nevada.