Dana White Explains How Big UFC 168 Was
Posted by Joseph Lee on 01.17.2014
The biggest they've ever had...
In an interview with MMA Junkie, Dana White explained just how big UFC 168 was for the company. The movie had 15,650 people in attendance for a $6.2 million gate, the second highest-grossing MMA event in Nevada history. The preliminary card brought in nearly 1.6 million viewers, a new FOX Sports 1 record.
On knowing it would be a big show: "It was a great way to end the year. I knew it, though. I said it before. You don't hear me going into every event saying this is going to be the biggest one we've ever done."
On the show living up to the hype: "If you watched the lead-up to that week, the buzz – not just in Vegas but all over the country and all over the world in Brazil and all these places – it felt like it, anyway. I knew it was going (to be big), and it delivered. It was a great night."