UFC Fight Pass Digital Network Launches This Week
Posted by Joseph Lee on 02.25.2014
Marshall Zelaznik talks about it...
This week the UFC officially launches the UFC Fight Pass digital network. It will switch from being a free-preview to a fee-based subscription service on Saturday. It costs $9.99 a month and is available online on PC, Mac, iOS and Android. Roku and Apple TV will get the service in the future. UFC's chief content officer Marshall Zelaznik spoke with USA Today about the service. Here are highlights:
On the early numbers: "When we built our business model for this we looked at our numbers on Facebook, we looked at our numbers that were watching free prelims, we looked at the number of people that would come to the UFC.tv world and transact with a pay-per-view or an a la carte video, and we kind of put all that together and came up with numbers we thought were reasonable and justifiable to rely on. We've more than doubled it, and we're coming up on the verge of tripling it."
On the UFC Fight Pass as a developing product: "There's always an evolution of any of these digital offerings; look at what Netflix was in the beginning, or how HBO GO has morphed. But we believe the service is, even at this early stage, a vibrant, viable product that people will enjoy. We also know we're going to work hard to continue to update and advance the user interface so that it becomes maybe a little more of a rich experience."
On the success of Fight Pass: "The success of Fight Pass will not determine the success of the company, but we do see Fight Pass as being a product which is going to allow all of our TV partners around the world to feel they've got a product that will continue to drive interest in the UFC, which will continue to add value to their deals with us. There's only so much shelf space any one of our partners has for our content, so this is really just a way to get our content into the hands of our fans. Fight Pass is allowing the UFC to deliver more fights than it would otherwise deliver."