Spike TV President Says Bellator's Future Doesn't Depend On PPV Success
Posted by Joseph Lee on 05.12.2014
Just testing the waters...
In an interview with MMA Junkie, Spike TV president Kevin Kay doesn't think Bellator's PPV future is in jeopardy even though the Bellator 120 lost the trilogy fight between Eddie Alvarez (25-3 MMA, 9-1 BMMA) and lightweight champion Michael Chandler (12-1 MMA, 9-1 BMMA) after Alvarez pulled out due to a head injury. Chandler will now fight Will Brooks for the interim lightweight title. The main event is now a light heavyweight tournament final between Quinton Jackson (34-11 MMA, 2-0 BMMA) and Muhammad Lawal (12-3 MMA, 4-3 BMMA).
On the loss of the trilogy fight: "We're all going to look at the pay-per-view and say, Was it a success or was it not a success? What can we learn from it? What can we do better next time?' But whether or not it's a huge success and I believe it will be successful because we've done a tremendous amount of promotion and we've got a great card but if it doesn't live up to everybody's expectations, Bellator is not going anywhere. Bellator is on Spike. It's doing fine. It's doing great. We're happy."
On being invested in Bellator: "We've been in this business now for a bunch of years. Bellator was on MTV2. Viacom got invested, and now it's on Spike. Ratings are growing. You're seeing week in and week out a very conscious effort by the promotion to put championship fights on Spike, to put guys in main events that people know. You're seeing, not every week, but many weeks this season have over 1 million viewers watching these main events 700,000 or 800,000 watching on a weekly basis on a Friday night. Those are strong ratings for Spike. So with Bellator, we continue to grow the promotion and grow the business."
On the success of Bellator: "The business model for Bellator is not dependent on pay-per-view success. The business model for Bellator is it's on Spike 25 weeks a year. It's got a great advertising base. It's continuing to build ratings, and so I think it can be successful with or without pay-per-view. Would pay-per-view success be nice? Does it benefit everybody? Of course. That's sort of the pot of gold at the end of the rainbow. But we can take our time to get there, and we don't have to take all the great fights that are on Spike and throw them onto pay-per-view every month because we're not doing a pay-per-view every month. We'll probably do one or two or maybe three year at most a year for the immediate future."