UFC 92 "Crushes" UFC 91 in PPV Buys
Posted by Dan Plunkett on 01.08.2009
It may be the new record holder...
In a recent interview with ESPN, Dana White was asked what happens in the aftermath of St. Pierre vs. Penn, he responded "I'm not worried about that; I'm worried about the fight itself. I think it's going to be the biggest fight we've ever done. The last Lesnar pay-per-view did really well, and then our Dec. 27 show crushed it." But the boss didn't stop there. He went on to say "I don't want to get into numbers too much—that's our policy. But it crushed it. I'll say this: The Christmas show crushed the Lesnar fight by 150,000-175,000 buys."
If true, that is an incredible feat. UFC 91 is estimated to have accumulated about 1,010,000 PPV buys, which would have put it as the second biggest PPV buy the UFC has ever done. Then UFC 92 comes along out of nowhere and does 150,000-175,000 more than UFC 91. That would put the number at just under 1.2 million, which would put it over UFC 66 as the most bought UFC PPV. Also with this is the revelation that the UFC is the new record holder for PPV revenue in a single year by a company, beating out WWE (then WWF) in 2001. On top of that, Dana thinks that UFC 94 will be the biggest show they've ever done. That's right, three PPV's in as many months that generated more than 1 million PPV buys, which considering the current shape of the economy would be the greatest accomplishment in the history of PPV.