Sony Expecting Profit On PS3 Soon
Posted by Ashish on 10.30.2009
Will company finally stop losing money on each PS3 sold?
Sony CFO Nobuyuki Oneda said during a press conference today in Tokyo that Sony has gotten its PS3 losses per system down to 10%-20% of the system's retail price, and expects to be finally profiting on each system sold sometime during the next fiscal year.
Meanwhile, Sony's games division once again lost a lot of money this quarter (July 1st to September 30th), recording an operating loss of 41 billion yen, 6 billion yen more than the same period last year.
PS3 sales were up to 3.2 million in the quarter, 800,000 more than last year.
Let's take 20% loss and the $300 model. That's $60 per system...at 3.2M systems sold, that's $192 million in loss leaders? Even at the nicer 10% figure, that's still $96M is losses in just a single quarter? And this is an IMPROVEMENT???
Is that right? How can they lose so much money?
Posted By: Anon (Guest) on October 30, 2009 at 04:27 PM
They have always intend to lose money on the systems. They intend to make the money back from the games they sell. Most people who owns a systems have between 7-12 games by 3 years into owning it. Where they are really losing money is the gamestops buying used games. That hurts sony in that before they would sell a game and people would just hold on to them. I had countless crappy games before I moved to a town with a gamestop. But I'm with you Anon its funny to think losing that much money is an Improvement!
Posted By: Reply (Guest) on October 30, 2009 at 05:47 PM
"Some basic math here...
Let's take 20% loss and the $300 model. That's $60 per system...at 3.2M systems sold, that's $192 million in loss leaders? Even at the nicer 10% figure, that's still $96M is losses in just a single quarter? And this is an IMPROVEMENT???
Is that right? How can they lose so much money?"
Poor Sony......lulz
Posted By: Guest#0777 (Guest) on October 30, 2009 at 07:57 PM
they STILL aren't making a profit on the newly released PS3? what the hell...
Posted By: Drue Phoenix (Guest) on October 31, 2009 at 03:37 PM
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