Rock Band Not Profitable For Viacom In The 3rd Quarter
Posted by Todd Vote on 11.04.2009
Rock Band not profitable despite strong early sales for The Beatles: Rock Band...
Gamespot.com has posted an article in which Viacom has called out MTV and Harmonix for not being profitable during a 3rd quarter earnings report. The early strong sales of The Beatles: Rock Band did manage to offset some of Viacom's shrinking revenue for other segments of it's Media Networks division, though as a whole the franchise has not been profitable for the corporation.
Viacom did state that they expect the franchise to break even or become slightly profitable in the 4th quarter based on holiday sales. The next 4-6 weeks will be crucial in making that determination, as Viacom plans to heavily push The Beatles: Rock Band through out the holiday season.
Viacom heads also stated how the relationship between Activision and Harmonix could garner royalties should the Guitar Hero franchise have a strong showing.
Posted By: Guitar Hero (Guest) on November 04, 2009 at 05:47 PM
Lego Rock Band could change things.
Much more family friendly, VERY kid accessible.
Posted By: Spaz Monkey (Guest) on November 04, 2009 at 07:18 PM
The problem is that it's inferior to Guitar Hero...Rock Band may be able to get some of the better tracks thanks to their connection with MTV, but as a game, it doesn't play nearly as well as the GH series. Hell, the component they introduced (drums) has even been outclassed by a more superior GH drum kit.
Posted By: Ramsey (Guest) on November 05, 2009 at 10:54 AM
I've always thought Rock Band is a much better game than Guitar Hero. A lot better songs, DLC and ease of play. Sure I sing well and play the guitar decent, but my other bandmates might struggle and still want to have fun.
Guitar Hero has become mostly a frustrating exercise in gaming. I loved the first three GH's, but World Tour was a mess and I won't even touch 5. So it is a little surprising on the numbers when they say Rock Band isn't profitable.
Posted By: Kedrix (Guest) on November 05, 2009 at 01:52 PM
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