EA Reconfirms Commitment To Tiger Woods

Posted by David Martell on 01.05.2010

At least EA has commitment...

According to gameindustry.biz, EA is continuing to show their commitment to the Tiger Woods branded golfing games. With many high profile sponsors already dropping Tiger's endorsement deals, this is a shining spotlight for the corrupt golfer. Tiger Woods has announced that he is taking a break from his golfing career to take care of his situation but EA is still continuing their very successful Tiger Woods golfing games with a new release for the series coming out later this year. Although it is a controversial move by EA to keep the Tiger Woods series of video games, EA stresses that they are endorsing his athleticism and not his controversy.

This is what EA Sports President Peter Moore had to say about the situation:

"Our relationship with Tiger has always been rooted in golf. We didn't form a relationship with him so that he could act as an arm's length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world's best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come.By his own admission, he's made some mistakes off the course. But regardless of what's happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history. At EA Sports, we make authentic sports simulations. When we say 'It's in the Game', it is not just a tag line but a statement about the quality and authenticity of the game experience. Tiger Woods PGA Tour Online is truly representative of that rallying cry, and a game that all of us at EA Sports are proud to be delivering this month to sports fans around the globe.I fully understand people's issues with that and you know, the challenge you have with athletes is that they're human beings and you look at what you do, and you make some hard choices."