Ubisoft to Focus on Multiplayer, Shorter Gaps Between Releases

Posted by Chris Lansdell on 02.09.2010

Next Driver, Splinter Cell, Assassin's Creed and Ghost Recon all confirmed to have multiplayer

Financial calls can often yield some good information, and today's Ubisoft call was no exception. CEO Yves Guillemot had this to say:

"Our clear goal today is to come more regularly with our top brands. For example, it took three to four years to come back with Splinter Cell, Driver, Prince of Persia, or Ghost Recon. We believe we can launch them more often without risk of brand fatigue. This commitment to our franchises does not mean we won't continue to launch new franchises, as certain projects have been under development for some time, and two new titles will be launched in 2011 and 2012."

CFO Alain Martinez used Raving Rabbids as an example of how this model can be a success. Guillemot went on to announce that the company was looking to add a multiplayer facet to all future titles:

"We've made big investments to make sure all of our brands could become multiplayer. We're coming out with Driver, Splinter Cell, Assassin's Creed, and Ghost Recon, which will all have multiplayer. Those games will take full advantage of the ability to play with friends, either over the internet or locally at home. We are putting a lot of emphasis on that subject to make sure our games can be played by more people together. It's also a key factor for the relationship we have with our customers on a long-term basis."