Reggie Fils-Aime Talks Core Gaming

Posted by Chris Lansdell on 03.16.2010

Some very insightful comments...

In a recent interview, Nintendo president Reggie Fils-Aime was typically outspoken about a few topics:

On Nintendo's first-party focus: "The fact of the matter is we know we create great content for younger consumers, we know we've got great content for more casual players, and we want fantastic content for that more active player who loves Metroid or Zelda, but maybe also wants something like BioShock 2 as well. And we also recognize that we don't create that type of content ourselves. We're not good at it and it's not a key focus area."

On why casual games are a better investment: "Look at the most recent NPD results. I'm not sure how much was invested into a game like Dante's Inferno, or how much is invested into a game like BioShock 2, but if that sales level is the best that they will do in a particular month, and it'll fall off rapidly from there, then those games aren't going to pay off their investment."

On why third parties haven't created core content for Wii: "So to me, it's a much bigger question than 'why aren't developers creating core content for the Wii?' It's a much broader question: 'How can the development community create content that will strike a chord with consumers and be financially attractive?'"

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