Project 10 Dollar Not Meant to Combat Used Games
Posted by Adam Larck on 06.03.2010
EA’s incentive supposed to improve experience.
It has always been thought that EA's Project 10 Dollar was being used to combat used game sales.
However, EA has announced today that the project is actually being used for gamers.
"It's all about the customer, about improving their experience," said EA U.K. head Keith Ramsdale to MCV. "It's not a defensive measure against pre-owned or piracy."
GameStop has said the project isn't a threat to their bottom line, but so far the incentives have normally just added extra content to games. However, with the upcoming sports franchises getting ready for release, their online mode will only be accessible with the codes. Whether gamers will be more inclined to by new copies when key features have been removed remains to be seen.
Of course it's not about stopping used game sales. It's about making a peice of that pie.
Posted By: G-Walla (Guest) on June 03, 2010 at 01:49 PM
Yeah paying an extra 10 dollars playing a game used or rented. That sure is going to improve my gaming experience
Posted By: Guest#2580 (Guest) on June 03, 2010 at 02:04 PM
And how exactly will charging $10 be helping my gaming experience?
Posted By: Guest#2610 (Guest) on June 03, 2010 at 02:26 PM
Translation: 'It's all about the money'..
Posted By: `Master (Guest) on June 03, 2010 at 03:02 PM
This is almost as bad as the Halo Wars developers who purposely left game modes out of the game because they felt like gamers wouldn't appreciate them unless they spent an extra ten dollars for them.
Posted By: Pwnage (Guest) on June 03, 2010 at 03:23 PM
And if anybody really thinks it has nothing to do with used games, well I got some property in the Florida swamp I'd like to sell you. Money, money, yeah yeah.
Posted By: Kedrix (Guest) on June 03, 2010 at 03:43 PM
Good luck with that EA. A $10 difference is pretty much what you'll get on a used game that's still worth playing online.
For those who expect to continue playing their older games online, expect a stiff drop in playmates once a new iteration of the game comes out. Trade-in value will be squat, since you'll only be selling back half the game. Might as well just use the disc as a $60 beverage coaster.
Now, if you don't give a damn about playing online -- this is good news. Buying year old sports games and combat simulators should only cost pennies on eBay.
Posted By: Trueindeed (Guest) on June 03, 2010 at 04:19 PM
actually I call this operation $60 because that's the amount of money I'm saving on each easports game that I'm NOT buying this year. so thanks ea, your decision has helped this gamer so far::thumbs up::
Posted By: faceman802 (Guest) on June 03, 2010 at 07:31 PM
If individuals are going to have to spend ten dollars to play an online mode for sports games, then people will just not play online. There was an article on here about a month ago saying that about half of Madden 10 owners played online one time upon purchase. EA may be surprised when nobody plays Madden online, except for the hardcore Madden peeps.
Posted By: Guest#8707 (Guest) on June 03, 2010 at 09:29 PM
And if anybody really thinks it has nothing to do with used games, well I got some property in the Florida swamp I'd like to sell you. Money, money, yeah yeah.
Posted By: Kedrix (Guest) on June 03, 2010 at 03:43 PM
And I've got a lovely bridge in Brooklyn.
Posted By: Minimoose (Guest) on June 03, 2010 at 09:43 PM
If game development costs have increased and companies need more revenue, why not just raise the sticker price of some games. I would prefer to know the cost upfront before buying a game rather then getting slugged with a million hidden costs after I buy it. Of course, with a lower sticker cost they can sucker more people into buying their software...
Posted By: Guest#2271 (Guest) on June 03, 2010 at 11:00 PM
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