www.411mania.com
|  News |  Reviews |  Previews |  Columns |  Features |  News Report |  Downloadable Content |
SPOTLIGHTS  SPOTLIGHTS
MOVIES/TV
// George R.R. Martin Says He Has A Lot More Flexibility For Killing Characters In The Next Game of Thrones Books
MUSIC
// 411 Fact or Fiction Music: Will Kanye West and Paul McCartney blend well on their collaboration?
WRESTLING
// More Top Talent Could Leave TNA In The Next Few Months
MMA
// Georges St-Pierre Says He Will Not Return to MMA Without Credible & Independent Drug Testing
GAMES
// Teaser Trailer Released for Guillermo del Toro and Hideo Kojima’s Silent Hill Reboot


MOVIE REVIEW  GAME REVIEWS
//  Wildstar (PC) Review
//  Risen 3: Titan Lords (PC) Review
//  The Last Of Us: Remastered (PS4) Review
//  One Piece: Unlimited World Red (PS3) Review
//  UPDATE: Rogue Legacy (PC/PSN) Review
//  Quest For Infamy (PC) Review
 HOT TOPICS
//  WWE '13
//  Call of Duty: Modern Warfare 3
//  Batman: Arkham City
//  Street Fighter X Tekken
//  Resident Evil: Operation Raccoon City
SYNDICATE  SYNDICATE



411mania RSS Feeds





Follow 411mania on Twitter!




Add 411 On Facebook
 


 
 411mania » Games » News

Advertisement
BioShock Infinite Box Art for Uninformed
Posted by Adam Larck on 12.10.2012





Irrational Games boss Ken Levine has elaborated on the recently revealed choice for the cover of BioShock Infinite.

According to Levine, the choice of cover was made after several members of the team went to frathouses and was told that "not a single one of them" had heard of BioShock.

While talking with Wired, Levine added that the team made a "tradeoff in terms of where we were spending our marketing dollars. By the time you get to the store, or see an ad, the BioShock fan knows about the game. The money we're spending on PR, the conversations with games journalists - that's for the fans. For the people who aren't informed, that's who the box art is for."

He added that there would be a "whole set of alternate covers that you can download and print. We're going to be working with the community to see what they're interested in."


Screenshots
All 13 BioShock Infinite Screenshots





MUST-READ 411 STORIES:

Lindsay Lohan Gets Soaked w/ Ice Water

Top 5 Detective/Noir Films

Benson Henderson's Big Opportunity


comments powered by Disqus





www.41mania.com
Copyright (c) 2011 411mania.com, LLC. All rights reserved.
Click here for our privacy policy. Please help us serve you better, fill out our survey.
Use of this site signifies your agreement to our terms of use.