www.411mania.com
|  News |  Reviews |  Previews |  Columns |  Features |  News Report |  Downloadable Content |
SPOTLIGHTS  SPOTLIGHTS
MOVIES/TV
// The First Poster For The Hobbit: The Battle of the Five Armies Has Arrived
MUSIC
// Beyonce Poses As Rosie The Riveter In New Instagram Photo
WRESTLING
// WWE Preparing For John Cena's Possible Departure For Hollywood
MMA
// The NSAC Grants Vitor Belfort a License to Fight - Will Fight For Middleweight Title
GAMES
// Battlefield: Hardline Delayed to Next Year


MOVIE REVIEW  GAME REVIEWS
//  Shovel Knight (Wii U) Review
//  Guacamelee! Super Turbo Championship Edition (PS4) Review
//  Valiant Hearts: The Great War (PS3) Review
//  Worms Battlegrounds (Xbox One) Review
//  1001 Spikes (Xbox One) Review
//  Wolfenstein: The New Order (Xbox One) Review
 HOT TOPICS
//  WWE '13
//  Call of Duty: Modern Warfare 3
//  Batman: Arkham City
//  Street Fighter X Tekken
//  Resident Evil: Operation Raccoon City
SYNDICATE  SYNDICATE



411mania RSS Feeds





Follow 411mania on Twitter!




Add 411 On Facebook
 


 
 411mania » Games » News

Advertisement
BioShock Infinite Box Art for Uninformed
Posted by Adam Larck on 12.10.2012





Irrational Games boss Ken Levine has elaborated on the recently revealed choice for the cover of BioShock Infinite.

According to Levine, the choice of cover was made after several members of the team went to frathouses and was told that "not a single one of them" had heard of BioShock.

While talking with Wired, Levine added that the team made a "tradeoff in terms of where we were spending our marketing dollars. By the time you get to the store, or see an ad, the BioShock fan knows about the game. The money we're spending on PR, the conversations with games journalists - that's for the fans. For the people who aren't informed, that's who the box art is for."

He added that there would be a "whole set of alternate covers that you can download and print. We're going to be working with the community to see what they're interested in."


Screenshots
All 13 BioShock Infinite Screenshots





MUST-READ 411 STORIES:

First Pics From The Hobbit 3

Top 15 Out-of-Context Comic Panels

Hottie Snaps Underwear Selfie


comments powered by Disqus







www.41mania.com
Copyright (c) 2011 411mania.com, LLC. All rights reserved.
Click here for our privacy policy. Please help us serve you better, fill out our survey.
Use of this site signifies your agreement to our terms of use.