G4 Becoming Esquire Channel
Posted by Adam Larck on 12.10.2012
Change coming next year.
According to IGN, G4 will be rebranded early next year.
The rebranding will be as the Esquire channel after a deal has been worked out between NBCUniversal, which owns G4, and Hearst Corporation.
The updated channel will reportedly feature some gaming material still, along with fashion, cooking and travel as they market to a "metrosexual" male audience.
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