Take Two Says They Won't Speed Up GTA Release Schedule
Posted by Jeremy Thomas on 02.17.2014
They'll take their time...
Anyone who is concerned that the massive profits generated by Grand Theft Auto V is going to push Take-Two to rush future games out can breath easily. Take-Two CEO Strauss Zelnick spoke with MCV and said that they're not going to sacrifice quality to make their release schedule more frequent.
Zelnick noted, "It is great that consumers anticipate our titles, like they anticipate the next James Bond film. Our goal is to create permanent franchises. A few years ago, we'd launch a title, it would be sold physically, then we would sell catalog versions of it. Today we launch a title, and often - if not always - put out DLC. We've talked about recurrent consumer spending, where we have offerings where fans can engage and spend money on an on-going basis."
He added, "With GTA 5, we have sold 32.5 million units to date, which is extraordinary. 70% of people that have played GTA 5 while online have played GTA Online, which is a free-to-play experience. And recurrent consumer spending related to GTA Online represented nearly half of our digitally delivered revenue in the quarter. So people are voting that they want to stay engaged and they are voting with their wallets."