Google Preparing To Launch Android TV
Posted by Joseph Lee on 04.07.2014
Another new streaming service...
The Verge reports that Google is preparing to launch a new streaming service called Android TV. Many video app provides are currently working on the platform. It will be similar to Apple TV, Amazon's Fire TV and Roku.
Google wrote: "Android TV is an entertainment interface, not a computing platform. It's all about finding and enjoying content with the least amount of friction. [It will be] cinematic, fun, fluid, and fast."
Google wants developers to build simple TV apps for a simple set-top box system. The interface will include scrolling "cards" that show movies, shows, apps and games on a "shelf". A remote control with a four-way directional pad can scroll through the content and the categories, each with their own shelves. Each item will be a mini-movie poster or book cover. The controller will also have Enter, Home and Back buttons, along with optional game controllers. It will also have voice input and notifications, but Google wants to keep the use of that to a limited basis.
Google wants the service to recommend programs to you, including content you started watching on a phone or tablet, as soon as the Tv is turned on.
Google wrote: "Access to content should be simple and magical."
Search appears to be taking a backseat to the program's ability to know what you want and presenting it to you as soon as it can. There will be options for universal search and pressing the search button to access the option in individual apps. Google's potential apps include Play Movies, YouTube, and Hangouts (all owned by Google) in addition to third party apps like Vevo, Netflix, Hulu, Pandora, and games.
Google added that "Android TV is Android, optimized for the living room consumption experience on a TV screen."
Google will take away features like telephony, cameras, touchscreen support and "near-field communication". What this will do with the company's $35 Chromecast HDMI attachment is unknown. It's possible developers will be able to create pages for both Chromecast and Android TV.