Lionsgate Expanding Into Games and Interactive Entertainment
Posted by Jeffrey Harris on 04.30.2014
Lionsgate expanding into video games…
Lionsgate has announced that Peter Levin will be the company's new president of Interactive Ventures and Games. Levin previously served as the CEO of Nerdist Industries, the multi-platform digital content creator he ran with Chris Hardwick.
The company stated in an official release: "Mr. Levin will be responsible for expanding Lionsgate's content creation into video games and other interactive ventures, including incubation of new properties, investment in existing games and digital media vehicles and leveraging Lionsgate's franchises and other branded properties into the gaming space."
Levin also worked in various roles with comiXology, Angry Birds developer Rovio Entertainment, Lynx Technologies, and The Walt Disney Company. With his hiring, Lionsgate hopes to expand into interactive ventures, "including incubation of new properties, investment in existing games and digital media vehicles and leveraging Lionsgate's franchises and other branded properties into the gaming space."
Lionsgate CEO Jon Feltheimer added on the announcement: "Peter is a perfect fit for our entrepreneurial culture, and he is ideally qualified to lead the continued growth of our content business into the video game space and other interactive digital ventures. Gaming has become one of the most explosive growth areas of the content business, and Peter's mandate will be to build a portfolio of premium digital properties as we expand our leadership in films and television programming into digital content as well."