EA CEO: Battlefield 4's Launch Was 'Unacceptable'
Posted by Jeremy Thomas on 06.22.2014
The head of the company talks about the failure of last year's launch...
Anyone who pays attention to video game launches knows that EA had a disaster on its hands with the launch of Battlefield 4. The game was released following a disappointing beta and was--to be charitable--very buggy. What's nice to hear is that EA's CEO recognizes it too. Andrew Wlson spoke with Eurogamer about the problematic launch, calling it "unacceptable." Check out the highlights below:
On Battlefield 4's problems: "For me, the situation we had was unacceptable. For the team it was unacceptable. We have worked tirelessly since then to make sure the gameplay experience got to where it absolutely should have been at launch and we're focused on that and we continue to deliver value to that player base."
On the game launching on next-gen consoles: "Last year was a very unique situation. Not to abdicate responsibility whatsoever – we own it, we are responsible for it and we have worked tirelessly to remedy the situation – but when you are building a game on an unfinished platform with unfinished software, there are some things that can't get done until the very last minute because the platform wasn't ready to get done."
On what went wrong: "Think about what Battlefield 4 was: 64 player multiplayer, giant maps, 1080p, Levolution that was changing the gameplay design in an emergent way. There is a chance there are things you are going to miss through the development cycle. And you end up in a situation we had with Battlefield 4."
On learning from the Battlefield 4 experience: "All those fixes are going straight into Hardline. Most of them are already in there. We have a lot of people still working on BF4. Everything is going in the right direction here. But yes we absolutely have this as a focus for us. Launching this game needs to be different than BF4."
On Battlefield possibly becoming annualized as a franchise: "Well, I wouldn't assume that, but you might! We are going to launch an amazing game this year. The feedback has been strong. And we're going to continue to run that game as a live service much the way we had Battlefield 3, Battlefield 4 and we will do with Hardline. And then we'll look at what's the right time to launch the next one."