Microsoft announces "Zune"; portable media player
Posted by Michael Joyeux on 07.25.2006
Microsoft possibly gearing up to take on the iPod, the PSP and the DS?
In an interview with Billboard, Microsoft's new GM of marketing for MSN Entertainment Business; Chris Stephenson, announced the release of "Zune". Zune being the brand name which will be used for portable entertainment devices.
In the interview, Stephenson talked about how music was going to be the first focus of the brand and would not comment on future gaming devices. But did talk about how the device could connect to different Microsoft branded devices including the Xbox 360 game console, PCs running Windows Media Center and mobile phones using the Windows Mobile operating system. This could be part of the Live everywhere strategy which Microsoft alluded to at E3.
One could presume that the Zune brand might be gearing up to take on the might of Sony, Apple and Nintendo at once.
