[Xbox 360] Halo 3 presales setting records
Posted by Ramon Aranda on 08.09.2007
Apparently people really want this game.
So how bad do you want to play Halo 3 come September? If you're like many gamers out there you probably want this game pretty bad. You're not the only one however as Microsoft announced that presales have exceeded the 1 million mark. Now that's a ton of preorders!
Along with soaring preorders, a few companies have joined in on the fun to advertise and promote Halo 3.
Mountain Dew will unveil the first beverage co-branded with a video game, Mountain Dew Game Fuel. Game Fuel has the same great taste of Mountain Dew with an invigorating blast of citrus cherry flavor and added caffeine for maximum intensity. Game Fuel will come in 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans and will be available nationwide for a limited time starting Aug. 13, 2007.
7-Eleven today confirmed its plans to support the launch of "Halo 3" through a variety of in-store promotions, including three "Halo 3"-branded collectible Slurpee cups. In addition,7-Eleven will run a "Halo 3" promotion with Mountain Dew Game Fuel and Doritos, with thousands of "Halo 3"-themed prizes, including, as grand prize, a chance to win a minor role as a voice actor in the upcoming Xbox 360 video game, "Halo Wars™," by Ensemble Studios. In a few select markets, Mountain Dew will offer a special-edition aluminum bottle of Mountain Dew Game Fuel with an exclusive design created by Bungie Studios, the developers of "Halo 3." This bottle will be available in very limited quantities, making it a highly sought-after collector's item.
Pontiac will provide consumers with several exclusive "Halo 3"-related opportunities. It will host Pontiac Gamers Garage events in select locations, providing consumers with a chance to play the game for the first time before its release. In addition, in support of the launch of its upcoming high-performance G6 GXP Street, Pontiac is offering 1,000 consumers a chance to win a copy of the game; one lucky gamer will win a limited-edition "Halo 3" G6 GXP Street car.
Burger King Corp. will continue its sponsorship of Xbox 360 with national, in-restaurant support from Sept. 24 through Oct. 22. "Halo 3"-themed packaging will offer customers access to exclusive content by logging on to http://www.bk.com/halo3 beginning Sept. 23. Graphics will be featured on select packaging, including the 42-ounce cup and King FRYPOD.
Comcast has also joined the "Halo 3" campaign and will host exclusive video content, including user-generated movies and machinima, on its Web sites http://gameinvasion.net and http://www.ziddio.com. Comcast will also feature standard- and high-definition "Halo 3" videos on its signature ON DEMAND service.
