Super Bowl Ads To Look Forward To
Posted by Nick Sellers on 01.24.2003
No "2 Fast 2 Furious" ads. Yay!
Hollywood is set to spend big bucks on Super Bowl Sunday. Every year companies spend millions of dollars just for seconds to advertise their products during the Super Bowl. I'm not telling you anything you don't already know. But here's some new info on this years Super Bowl Ad Fest:
The "Terminator" himself, Arnold Schwarzenegger, will introduce the matchup between opposing teams the Tampa Bay Buccaneers and the Oakland Raiders with a taped segment. It will be followed by the premiere of the trailer for Arnold's next film, "Terminator 3: Rise of the Machines", which is due to hit July 4th weekend. Schwarzenegger will also be at the game.
A 60-second teaser for the Matrix sequels, "The Matrix: Reloaded" and "The Matrix: Revolutions", will be shown. This will be the last time both sequels will be advertised together.
Universal's "The Hulk" will have a 30-second spot showing him running rampant through San Francisco. But don't get your hopes up, only a part of his computer generated body will be shown in the ad. If you have been to a toy store recently, you may have seen the wave of new Hulk figures. So as tight lipped as they have been about giving us a glimpse of the big green machine, you may have an idea from the illustration on the new toy packages.
An ad for the new Jim Carrey/Jennifer Aniston comedy "Bruce Almighty" will be shown.
No ad for "2 Fast 2 Furious." (boo hoo)
There is a toss-up right now whether or not Fox will show an ad for "Daredevil" which has been getting alot of press lately. Instead, we may get a new look at "X-Men 2", which I think would be better since "Daredevil" will be hitting in a few weeks anyway and there are commercials already on television for it.
A spot will run for the Al Pacino/Colin Farrell spy film "The Recruit", even though it hits five days later.
A new 30-second promo for "Charlies Angels: Full Throttle" will run.
Note to Columbia Pictures: run an ad for "Tears of the Sun." This is your chance to help this film out greatly. This is the new Bruce Willis action film.
Now for the money side of it, a 30-second spot on this years Super Bowl cost $2.1 million. Amazing.