[Movies] New International TV Spot For The Avengers
Posted by Larry Csonka on 03.30.2012
Plus big marketing plans for the film…
- According to Variety, Marvel Studios has secured an estimated $100 million in marketing support for The Avengers. Here are the details…
"When Marvel Studios started recruiting promotional partners around its Iron Man, Thor and Captain America franchises, the company wanted to build long-term relationships with brands the way it's locked down multipicture pacts with the thesps who play its superheroes. "The Avengers" is signaling just what that looks like.
With the Joss Whedon-helmed film assembling, for the first time, characters from previous pics, Marvel and parent Disney have secured an estimated $100 million in worldwide marketing support -- Marvel's largest such effort to date -- from Acura, Dr. Pepper, Visa, Wyndham hotels, Harley-Davidson, Land O'Frost lunchmeats, Farmers Insurance, Hershey, Symantec, Oracle, bracelet-maker Colantotte and Red Baron pizza."
And here is a new international TV spot for the film…
