[Movies] New Family Film Has the Worst Wide Release in Movie History
Posted by Jeremy Thomas on 09.03.2012
Oogieloves bombs and then some…
The Oogieloves in the Big Balloon Adventure wasn't nearly as big of an adventure as producers were hoping; in fact, exactly the opposite. The Huffington Post reports that the independently-released kid's film, which starred Toni Braxton, Christopher Lloyd, Chazz Palminteri, Cary Elwes, Jaime Pressly and Cloris Leachman, is now the worst wide release in box office history.
The film, which was budgeted at $20 million, opened in 2,160 theaters but only brought in $448,000. That equates to a per-theater average of $207. The previous worst was Delgo, which brought in $511,920 in 2008 from 2,160 theaters, for a per-theater average of $237.
Kenn Viselman, who promoted the films, commented on the gross by saying, "This was never about box office. It was about exposure. We've now got the notoriety we were trying to get for weeks before the film opened. ... The attention we're getting as a result of this is going to help our video on demand and DVD campaigns, and it's going to help the next films, whether they're theatrical releases or video."