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[TV] Ratings: The CW's Beauty and the Beast Performs Well Against Vice-Presidential Debate
Posted by Joseph Lee on 10.12.2012



The vice-presidential debate between Joe Biden and Paul Ryan didn't earn as big of an audience as last week's presidential debate, but it still had a solid audience for Thursday night.

The CW was the only network not to air the debate and had good numbers for the season premiere of The Vampire Diaries and the critically hated Beauty and the Beast (which kept most of its lead-in). The numbers are a little inflated because a Pittsburgh affiliate carried an NFL game. It's still likely to be solid after the final nationals. Before the debate, The Big Ban Theory led by quite a big and ABC's Last Resort dropped some.

CBS won the night with a 9.35 million viewers and a 6.0 rating/9 share in households. It was followed by ABC (6.9 million, 4.4/7), FOX (6.8 million, 4.1/6), NBC (5.7 million, 3.7/6) and The CW (3.3 million, 2.0/3).

In the adults 18-49 demographic, CBS won again with a 2.7 rating, followed by FOX (2.4), NBC (1.9), ABC (1.7) and The CW (1.4).

Thursday hour by hour:

8 p.m.

CBS: The Big Bang Theory (13.8 million viewers, 8.8/14 households)/Two and a Half Men (11.2 million, 7.2/11)
FOX: The X Factor (8.25 million, 5.0/8)
ABC: Last Resort (6.9 million, 4.4/7)
NBC: 30 Rock (3.8 million, 2.5/4)/Up All Night (3.5 million, 2.3/3)
The CW: The Vampire Diaries season premiere (3.5 million, 2.1/3)

18-49 leader: The Big Bang Theory (4.2)

9 p.m.

CBS: Vice presidential debate (8.3 million, 5.3/8)
ABC: Vice presidential debate (7.5 million, 4.7/7)
NBC: Vice presidential debate (7.1 million, 4.4/6)
FOX: Vice presidential debate (5.35 million, 3.2/5)
The CW: Beauty and the Beast series premiere (3.2 million, 2.0/3)

18-49 leader: CBS and NBC tied at 2.2

10 p.m.

CBS: Vice presidential debate (8.45 million, 5.4/8)/Debate analysis (6.1 million, 4.0/6)
NBC: Vice presidential debate (7 million, 4.4/7)/Debate analysis (5.8 million, 3.8/6)
ABC: Vice presidential debate (7.2 million, 4.6/7)/Debate analysis (5.4 million, 3.7/6)

18-49 leader: NBC (2.1)

Credit: Zap2It





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