[Movies] New Iron Man 3 Action Figures Announced
Posted by Jeremy Thomas on 01.18.2013
Fully customizable...
Hasbro is set to release a new line of Iron Man 3 action figures next month. USA Today has the story, with the customizable toys titled "Assemblers" hitting stores on February 11th. The figures include parts that allow you to build the armor or change it around, adding accessories from other figures.
There will be sixteen figures released throughout the year, with the Iron Man 3 models being the first. They retail for $9.99 and have over twenty-five armor combinations. The first wave includes the new red-and-silver Iron Man suit from Iron Man 3 as well as a War Machine suit and the Iron Patriot suit from the film.
Adam Biehl, the senior director of Marvel marketing at Hasbro, said of the toys, "Kids really want to customize their play experiences. They love to mash things up and make it their own. We really wanted kids to be able to make their own armor and be able to show it off and make unique versions for their friends."
