[Movies] Hasbro To Debut New Line Of Star Wars Figures
Posted by Joseph Lee on 01.29.2013
Bigger and focusing on the original trilogy...
USA Today reports that Hsbro is releasing a new line of Star Wars line called the "Black Series", which will increase the size of the figures from 3¾ inches (which they've been for 35 years) to six inches. The figures are priced at $19.99 each and eight are planned for 2013. Hasbro will use characters from the original trilogy while only using key characters from the prequels.
The first four, released in early-to-mid-August, includes Luke Skywalker in his X-Wing Fighter flight suit, R2-D2, Darth Maul and an Imperial Sandtrooper.
Derryl DePriest, Hasbro vice president of boys marketing, said: "We consider them the best figures that Hasbro's ever produced for Star Wars that meets the sensibilities of romancing the character as well as the playability and poseability that fans really appreciate."
Hasbro has had success with six inches before with the Marvel Legends line based on Marvel Comics heroes and villains. The Black Series will be a transitional point between the 3¾-inch toys, "which is rooted in the childhood memories of generations of now-grown kids" and the 12-inch Sideshow Collectibles figures for adult collectors. The current vintage line of 3¾ figures will be under the Black Series line.
DePriest said the color black became an inspiration for designers. He said: "It's one of the main colors of Star Wars all the way back to the beginning, and it's the approach that Lucasfilm has taken with their collector-oriented product line. We're bringing that simplicity and essence and focus on the character now to the toy aisle."
He added that the series is for new collectors who want to start a series from the beginning and hardcore collectors who grab anything Star Wars related and "are looking for something new and their interest isn't as piqued by the 15th cantina alien we have yet to do. We realize folks want their iconic characters delivered up in a new way."
He concluded that it's a good way for parents to connect with their kids. He said: "Our focus here is the adult collector, the dad. We know they have their own generation of youngsters they like to share the adventure with. It can be something for dad, and the 3¾ world can be something for the kids to share."