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[TV] Ratings: Academy Awards Rise From Last Year
Posted by Joseph Lee on 02.25.2013



This year's Academy Awards were up from last year's, likely thanks to host Seth MacFarlane and more mainstream films being up for awards (like Best Picture winner Argo). Fast nationals show a 12.1 rating in the demographic, up from last year's 10.3 (which rose to 11.7 in the final nationals). The show ran until about midnight ET. Viewer numbers were up as well.

ABC won the night with 32.4 million viewers and an 18.7 rating/28 share in households. It was followed by CBS (5.7 million, 3.6/5), FOX (2.9 million, 1.7/3) and NBC (2.8 million, 1.8/3).

In the adults 18-49 demographic, ABC won again with a 10.1 rating followed by FOX (1.3), CBS (1.1) and NBC (0.8).

Sunday hour by hour:

7 p.m.

ABC: Oscars red carpet (21.6 million viewers, 12.4/20 households)
CBS: 60 Minutes rerun (8.3 million, 5.3/8)
NBC: Dateline rerun (4.1 million, 2.7/4)
FOX: Bob's Burgers rerun (2.35 million, 1.5/2)/The Cleveland Show rerun (2.6 million, 1.6/2)

18-49 leader: Oscars red carpet (5.8)

8 p.m.

ABC: Oscars red carpet (31.5 million, 18.0/27)/85th annual Academy Awards (42.4 million, 24.0/34)
CBS: The Amazing Race (6.8 million, 4.0/6)
FOX: The Simpsons rerun (3.5 million, 2.0/3)/The Cleveland Show rerun (2.9 million, 1.7/2)
NBC: Betty White's Off Their Rockers rerun (3.2 million, 1./3)

18-49 leader: Academy Awards (13.8)

9 p.m.

ABC: Academy Awards (37.45 million, 21.5/31)
CBS: The Mentalist rerun (4.4 million, 2.9/4)
FOX: Family Guy rerun (3.1 million, 1.8/3)/American Dad rerun (2.7 million, 1.6/2)
NBC: Saturday Night Live in the 2000s: Time and Again rerun (1.9 million, 1.2/2)

18-49 leader: Academy Awards (12.1)

10 p.m.

ABC: Academy Awards (33.8 million, 20.0/32)
CBS: The Good Wife rerun (3.3 million, 2.3/4)
NBC: Saturday Night Live in the 2000s: Time and Again rerun (2 million, 1.3/2)

18-49 leader: Academy Awards (11.1)

Credit: Zap2It





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