[Movies] UPDATEDx2: Kristen Bell Launches Kickstarter For Veronica Mars Movie
Posted by Joseph Lee on 03.13.2013
UPDATE 2: The Kickstarter for the Veronica Mars movie has officially hit the $2 million mark and is a reality. The campaign hit its mark in less than twelve hours and is likely to go much higher than that by the time the thirty days is up on April 12th. Rob Thomas posted the following on Twitter as soon as the mark was reached:
UPDATE: So, we're pretty much guaranteed a Veronica Mars movie at this point. The Kickstarter for the film, which was launched today, raised $1 million in just over four hours. That shatters the previous Kickstarter record of $1 million in seven hours.
At the time of this writing (6:52 PM EST), the Kickstarter has earned $1,638,000 of the $2 million needed. Rob Thomas and Kristen Bell have promised than any money above and beyond what the base goal will go to making the film better. With thirty days to go, they appear likely to get a solid chunk, especially considering there is currently an issue keeping international fans from donating.
ORIGINAL:EW.com reports that Kristen Bell has launched a Kickstarter page in order to finally get the film version of Veronica Mars going. The CW canceled the series in 2007 after three seasons, the first two of which were on UPN. Bell and creator Rob Thomas have worked on getting a film version done for years.
She said: "I have never fallen so deeply in love with a character. We all became so close, and the cancellation of the show left a huge hole in my heart. I would have put on Veronica Mars: The Circus to bring it back."
The goal is to reach $2 million in 30 days. If they reach it, they will get a low-budget film as Warner Bros. Digital Distribution has agreed to put the film in production and pay for marketing, promotion, and distribution. The film would be released in the first quarter of 2014 on a limited theatrical run before going to VOD, iTunes, and other digital platforms. If they don't reach the goal, there won't be a movie.
Thomas said the Kickstarter campaign is the only way a film would get made. Warner Bros previously decided a film with a bigger budget and regular marketing was not viable for the studio and too expensive. They are confident the fans will help. They are offering several rewards packages for the people who donate. If you give $10, you get updates during production and a copy of the script on the day of release. If you pay $10,000, you get a part in the film.
Thomas said he has high hopes for how much they can raise, but he's "afraid to say it out loud". Bell joked that she expects to get $100 million.
They shot a video for the page, which features donuts, a puppet show, and several people from the show. The theater was built by Bell's fiance Dax Shephard. The video was shot in February of last year, as they've been working on this for a while now.