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411's Box Office Report: The Croods Journey To #1
Posted by Jeremy Thomas on 03.24.2013





The Croods took the top spot at the box office this weekend. DreamWorks Animation's prehistoric animated film grossed $44.7 million in its opening weekend for #1, averaging $11,048 from 4,046 locations. The film's opening weekend was comparable to How To Train Your Dragon's $43.7 million opening in 2010. It added $62.6 million overseas for a total worldwide first weekend of $107.3 million. The film had a budget of $135 million.

Opening unexpectedly strong at #2 was Olympus Has Fallen with $30.5 million. The action-thriller about a terrorist attack on the White House opened in 3,098 theaters for an average of $9,845; it was expected to do around $20 million. It is Gerard Butler's highest opening weekend (not including his voice work in How to Train Your Dragon) since 300 in 2007. The film had a budget of $70 million.

Oz the Great and Powerful fell two spots in its third weekend to make way for the new releases. The Disney film was down to #3 with $22 million; it has now grossed $177.6 million domestically and $356.4 million worldwide. The budget was $215 million.

Sony and WWE Studios' The Call was also down two spots in its second weekend, finishing at #4 with $8.7 million. The Halle Berry-led thriller fell 49%, which is a bit high for thrillers but expected given its stronger-than-expected opening. The film has now grossed $30.9 million on a budget of $13 million.

Opening weak at #5 was Admission. The Tina Fey/Paul Rudd comedy brought in just $6.5 million, below the $9 - 10 million opening that was expected. The movie averaged $2,984 from 2,160 theaters. It had a budget of $13 million.

Spring Breakers was strong in its national expansion, bringing in $5 million for #5. The film averaged $4,529 from 1,104 theaters; it has a total domestic gross of $5.4 million in two weeks and a worldwide total of $8.2 million with a $2 million budget.

The Incredible Burt Wonderstone fell hard in its second weekend, down four spots to #7 with $4.3 million. The dropped 60% which is pretty massive for a comedy, especially considering its anemic first weekend. The film has grossed $17.4 million from a budget of $30 million.

Falling four spots to #8 was Jack the Giant Slayer, which brought in $3 million. The fantasy action-adventure has now grossed $59.1 million domestically and $119.6 million worldwide in four weeks; its budget was $195 million.

Identity Thief also dropped four spots, down to #9 with $2.5 million in its seventh week. The Melissa McCarthy/Jason Bateman comedy now has a total of $127.7 million domestically and $135.9 million worldwide from a budget of $35 million.

Snitch was four spots in its fifth weekend to #10 with $1.9 million. The action drama has pulled in a total of $40.3 million; its budget was $15 million.

The weekend box office tally was $138.6 million, down 35% from last year's massive $214.2 million gross that was led by The Hunger Games' opening weekend of $152.5 million.

Note: Numbers include Sunday estimates and are three-day estimates. A studio recoups 55% of a film's grosses on average, meaning it needs to approximately double its budget to be profitable during its theatrical run.

BOX OFFICE TOP TEN
1. The Croods - $44.7 million ($44.7 million total)
2. Olympus Has Fallen - $30.5 million ($30.5 million total)
3. Oz the Great and Powerful $22 million ($177.6 million total)
4. The Call - $8.7 million ($30.9 million total)
5. Admission - $6.4 million ($6.4 million total)
6. Spring Breakers - $5 million ($5.4 million total)
7. The Incredible Burt Wonderstone - $4.3 million ($6.4 million total)
8. Jack the Giant Slayer - $3 million ($59.1 million total)
9. Identity Thief - $2.5 million ($127.7 million total)
10. Snitch - $1.9 million ($40.3 million total)





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