[Movies] Marvel And Hero Ventures Teaming Up For The Marvel Experience Posted by Joseph Lee on 08.22.2013
A first person superhero adventure...
Superhero Hype reports that Marvel Entertainment and Los Angeles entertainment company Hero Ventures are teaming up to create The Marvel Experience, a traveling show with several different Marvel Superheroes. It will use interactive and multimedia technology, including a 4D motion ride and original 3D animated features to allow fans to "be a part of the action". It begins in 2014.
The tour is a "first-person Super Hero adventure". It includes a traveling dome complex the size of two football fields developed by Hero Ventures. Along with the 4D motion ride and 3D animated features, there is also digitally projected animation, motion-comic origin stories, virtual reality and holographic simulations, original merchandise and integrated social media touch points that are all a part of the story line.
Marvel's VP of Business Development, Sean Haran, said: "Hero Ventures is developing a themed entertainment concept that we expect will be a transformative, traveling destination that will deliver to fans and families an exciting, groundbreaking and unique experience."
Hero Ventures CEO Rick Licht added: "The dynamic creative elements we're developing are going to enable anyone to feel like a Super Hero like Spider-Man or Captain America. We couldn't be more excited about our partnership with Marvel. Kids and adults are going to be absolutely inspired, empowered and thrilled from start to finish, with an immersive experience that is not just memorable, but unforgettable!"
The team who put the tour together (which cost $30 million) includes winners of Oscars, Emmys, CLIOS, THEOS and other technical and animation awards.
Michael Cohl, a member of the management team, said: "The Marvel Universe just keeps getting hotter, as seen by the massive world-wide box office and merchandise success of their characters. We can't wait to bring our Marvel vision to life in this first-of-its-kind event."