411's Box Office Report: The Butler Reigns at #1 Again
Posted by Jeremy Thomas on 08.25.2013
White House drama holds off World's End and You're Next...
Lee Daniels' The Butler reigned for a second weekend on top of the box office heap. The historical drama brought in $17 million to take #1 for the second week in a row. The film fell just 31%, which is very good for a drama, to hold off a host of newcomers. The film has now grossed $52.3 million and looks to be a major hit for The Weinstein Company, with a budget of just $30 million.
Coming in at #2 for the third weekend in a row was We're the Millers. The R-rated comedy took in $13.5 million to hold steady once again and had an even better drop from last weekend with a mere 25% fall. The movie is now a big success, with $91.7 million domestically and $102.8 million worldwide from a budget of $37 million.
Coming in at #3 was The Mortal Instruments: City of Bones. The teen-oriented fantasy film disappointed with just $9.3 million this weekend, well below the mid-teens rating that Screen Gems was hoping for. This represents the latest film to try and cash in on the Twilight audience and fail, following Beautiful Creatures and The Host. The film averaged just $2,983 for the weekend from 3,118 theaters. It opened on Wednesday initially and has a total gross since then of $14.1 million from a budget of $60 million. A B+ CinemaScore may help its legs, but not by much.
Coming in at #4 was The World's End with $8.9 million. The Edgar Wright-directed final film in the "Blood & Cornettos" trilogy that included Shaun of the Dead and Hot Fuzz was right about at expectations from the studio; its average of $5,773 from 1,549 is similar to how Shaun opened back in 2004. The film has added $16 million overseas so far for a total worldwide gross of $24.9 million from a budget of $20 million; it also received a B+ CinemaScore which will help its profitability a little.
Disney's Planes was down one spot to #5 in its third week with $8.6 million. The Disney animated movie has grossed a total of $59.6 million domestically and $77.4 million worldwide from a budget of $50 million.
Neill Blomkamp's Elysium slipped three spots in its third week, finishing at #6 with $7.1 million. The Matt Damon-led film has now grossed $69.1 million domestically and $139.1 million worldwide; the budget was $115 million.
You're Next opened at #7 this weekend with $7.1 million, which is quite a bit lower than the mid-teens number Lionsgate was hoping for but about what industry analysts were predicting. The home-invasion horror film opened in 2,437 theaters for an average of $2,893. Its budget isn't yet known, but the B- CinemaScore will not help its long-term prospects much.
Percy Jackson: Sea of Monsters, was down two spots in its third weekend to #8. The teen fantasy sequel brought in $5.2 million; it has a total of $48.4 million domestically and $84.6 million worldwide. The budget was $90 million.
Woody Allen's latest film jumped up into the top ten after four weeks in limited release. Blue Jasmin was up five places to #9 with $4.3 million, a leap of 88% from last week. The film, which stars Cate Blanchett and Alec Baldwin, has a total of $14.8 million thus far from an unknown budget.
Kick-Ass 2 took a nasty hit in its second weekend, dropping six slots to #10 with $4.3 million. The action-comedy sequel fell a painful 68%, which is high for any genre especially considering the low first-weekend gross. The film has brought in $22.4 million domestically and $38.5 million worldwide from a $28 million budget.
The weekend box office tally was $110.1 million, up 12% from last year's $98.4 million that was led by The Expendables 2's second weekend of $13.4 million.
Note: Numbers include Sunday estimates and are three-day estimates. A studio recoups 55% of a film's grosses on average, meaning it needs to approximately double its budget to be profitable during its theatrical run.
BOX OFFICE TOP TEN (Three-Day Numbers)
1. Lee Daniels' The Butler - $17 million ($52.3 million total)
2. We're the Millers - $13.5 million ($91.7 million total)
3. The Mortal Instruments: City of Bones - $9.3 million ($14.1 million total)
4. The World's End - $8.9 million ($8.9 million total)
5. Planes - $8.6 million ($59.6 million total)
3. Elysium - $7.1 million ($69.1 million total)
7. You're Next - $7.1 million ($7.1 million total)
6. Percy Jackson: Sea of Monsters - $5.2 million ($48.4 million total)
9. Blue Jasmine - $4.3 million ($14.8 million total)
4. Kick-Ass 2 - $4.3 million ($22.4 million total)