411's Box Office Report: Getaway Bombs, One Direction: This is Us Takes #1
Posted by Jeremy Thomas on 09.01.2013
Concert film tops The Butler while Getaway bombs...
It was all about boy bands at the box office this weekend. One Direction: This is Us claimed the top spot for the three day weekend with $17 million to take the three-day weekend, a better number than had been anticipated. The film averaged $6,216 for the 2,735 theaters that it opened in and will easily be a success considering the budget of just $10 million. The film earned an A CinemaScore, which is great but is unlikely to stop the front-loaded nature of the concert film genre; most concert films score very high CinemaScore ratings because the artist's die-hard fans are the primary audience. The film avoids the lackluster openings for the past two concert films to open wide in Katy Perry: Part of Me last July and Glee The 3D Concert Movie in August of 2011.
Lee Daniels' The Butler slipped to #2 for the three-day weekend with $14.7 million. The film is likely to pass the One Direction film for the weekend however once the four-day totals are counted. The film has now grossed $74 million from a budget of just $30 million.
We're the Millers also slipped one spot, down to #3 with $12.6 million. The movie continues to show impressive legs and has now grossed $109.6 million domestically and $132.6 million worldwide from a budget of $37 million.
Disney's Planes was up a spot from last week, finishing at #5 with $7.8 million. The Disney animated movie has grossed a total of $70.8 million domestically and $102 million worldwide from a budget of $50 million.
Opening at #5 with a shockingly-high gross was the Spanish film Instructions Not Included. The fish-out-of-water comedy brought in $7.5 million on just 347 screens for an incredible $21,614 per theater. The film is the highest-opening Spanish-language film of all time domestically and it received a rare A+ CinemaScore from audiences which should translate well for the film's profit margin.
Neill Blomkamp's Elysium was up a spot in its third week, finishing at #6 with $6.3 million. The Matt Damon-led film has now grossed $78.4 million domestically and $176.1 million worldwide; the budget was $115 million.
Falling a hefty four spots to #7 in its second weekend was The Mortal Instruments: City of Bones. The teen-oriented fantasy film brought in $5.2 million this weekend and while the 44% drop from last week is normally good, over Labor Day weekend that doesn't bode well. The film has a total gross of $22.7 million domestically and $31.8 million worldwide from a budget of $60 million.
Also down four spots to #8 was The World's End with $4.8 million. The Edgar Wright-directed apocalyptic comedy had a second-weekend drop in about the same range as The Mortal Instruments with 46%, which is higher than expected. The film has grossed $16.6 million stateside and $32.6 million overseas worldwide from a budget of $20 million.
Getaway bombed by finishing at #9 in its opening weekend, bringing in just $4.5 million. The Ethan Hawke/Selena Gomez action film averaged just $2,115 in the 2,130 theaters it opened in. The movie will need some impressive legs and overseas gross to be profitable considering the $18 million budget.
Percy Jackson: Sea of Monsters, was down two spots in its fourth weekend to #10. The teen fantasy sequel brought in $4.4 million; it has a total of $55 million domestically and $117 million worldwide. The budget was $90 million.
The three-day weekend box office tally was $121 million, up 16% from last year's three-day Labor Day take of $104.5 million that was led by The Possession's $17.7 million opening.
Note: Numbers include Sunday estimates and are three-day estimates. A studio recoups 55% of a film's grosses on average, meaning it needs to approximately double its budget to be profitable during its theatrical run.
BOX OFFICE TOP TEN (Three-Day Numbers)
1. One Direction: This Is Us - $17 million ($17 million total)
2. Lee Daniels' The Butler - $14.7 million ($74 million total)
3. We're the Millers - $12.6 million ($109.6 million total)
4. Planes - $7.8 million ($70.8 million total)
5. Instructions Not Included - $7.5 million ($7.5 million total)
6. Elysium - $6.3 million ($78.4 million total)
7. The Mortal Instruments: City of Bones - $5.2 million ($22.7 million total)
8. The World's End - $4.8 million ($16.6 million total)
9. Getaway - $4.5 million ($4.5 million total)
10. Percy Jackson: Sea of Monsters - $4.4 million ($55 million total)