[Movies] Dolphin Entertainment And Mattel Working On Max Steel Posted by Joseph Lee on 09.04.2013
Superhero Hype reports that Dolphin Entertainment and Mattel are teaming up for a live-action, feature-length film based on Max Steel. Dolphin Films, a new subsidiary of Dolphin Entertainment, will produce and Open Road Films will distribute in the fourth quarter of 2014, as part of a multi-picture agreement with Dolphin.
Bill O'Dowd, CEO of Dolphin, said: "Today marks the beginning of an exciting new relationship between Dolphin Entertainment and Mattel, two companies that have consistently worked to delight and entertain children all over the world. We couldn't think of a better property to kick off Dolphin's feature film division than Max Steel, which tells a story of the power of friendship and teamwork, with a heavy dose of humor – all qualities we hope to bring to our partnership with the Mattel team. Launching our film division has been a natural progression for us. Along with our established television and digital departments, our theatrical group will complete our goal of having a fully cross-platform production and distribution business. Open Road Films was the first choice for our theatrical partner as Tom Ortenberg, Elliott Kleinberg and Jason Cassidy are not only accomplished in the theatrical distribution business, but also true gentlemen."
Tom Ortenberg, CEO of Open Road, added: "Dolphin has an excellent track record in creating family, tween, teen and young adult- focused entertainment. We can't wait to work with Bill O'Dowd and his team to bring this product to the marketplace."
The Max Steel franchise has found its way into several kinds of entertainment, toys and consumer products.
Doug Wadleigh, Senior Vice President of Global Brands Marketing for Mattel, said: "Teaming with Dolphin Entertainment and top Hollywood creative talent to write, produce and direct the feature film, Max Steel will excite and engage audiences around the world. Max Steel's debut on the big screen is the next evolutionary step for the franchise utilizing a live-action theatrical format to truly personify the brand."
O'Dowd will produce with Julia Pistor for Mattel. Pistor has worked for over twenty years in television, film and syndication for compares like Nickelodeon, HIT Entertainment and Viacom Enterprises.
Pistor added: "Max Steel is an action-packed, character-driven story that fits perfectly into the creative movie-making mold. We have assembled a world-class team in bringing Christopher and Stewart to the project and collectively will tell the origin story of Max Steel in an authentic, visually compelling way."
Here's a synopsis: Max Steel tells the story of teenager Maxwell McGrath and alien companion Steel who can combine special turbo-energy powers to generate sensational superhero Max Steel. The storyline centers on bringing a positive and relatable hero to kids, drawing upon turbo-charged teamwork, laughter and friendship.
Writer Christopher Yost recently did rewriting and production work for Thor: The Dark World for Marvel and director Alan Taylor. He also wrote the film Secret Headquarters for Paramount and Stuber Pictures. Yost was previously a member of Marvel's Writers Program and worked on the first Thor.
Max Steel director Stewart Hendler directed and executive produced H+, a digital series for Dolphin and Warner Bros. He won a Best Director award and shared a Best Sci-Fi or Action Series award at the 2013 Streamy Awards. He also did work on Halo: Forward Unto Dawn. Both shows have 24 nominations between them. He has also directed the films Whisper and Sorority Row.