[TV] Keeping Up With The Kardashians May Be Done After Lamar Odom Scandal
Posted by Joseph Lee on 09.09.2013
The end of an era...?
Radar Online reports that six years after it started, Keeping Up With The Kardashians may be on its way out after the recent Lamar Odom drug scandal. In addition to that, Kardasihan products aren't selling as well as they used to and ratings have been down for the program. The show's contract is up in 2015.
Branding and marketing expert Liz Goodgold said that contract negotiations are coming up and "maintaining their brand image is paramount [right now]." Odom's drug use doesn't fit with the image the family has been trying to portray.
Goodgold said: "The family quickly closes ranks and silences negative information."
If Odom broke that and revealed their secrets, the show would not be renewed because the "scope and scale of how they manipulate the media [would truly be] unveiled."
Jennifer Pozner (author of Reality Bites Back: The Troubling Truth About Guilty Pleasure TV) added: "It's been proven over and over that they're masters of business and masters of manipulation. The expectation that anything that we see on TV about their relationships would be real is only the result of the fact that we don't teach media literacy in this country."
However, people are starting to catch on. However, even if the main show ends, reality shows are cheap to produce and E! may go with a Kylie and Kendall Jenner spin-off.
Pozner added: "People are starting to say, ‘I think we're over it.' E! is probably going to hold on as long as they can despite what the viewers want."
Kim, Khloe and Kourtney "really don't have anything going for them at this point," according to branding expert Rob Frankel.
He added: "Brands are about building trust and value … The Kardashians don't care about that, they care about marketing, slapping their name on whatever they can until the interest runs out. [After 2015], it's on to [Kendall and Kylie], the other acts that they've got coming up." [Kim, Khloe and Kourtney] were really a disposable property. They never had a strategy to keep that identity going for the long-term. The public just doesn't know any different."
Hollywood publicist Michael Levine said: "They knew at some point the show was gonna end all along! And I don't think the show ever had much credibility to begin with."