411's Box Office Report: Insidious Part 2 Screams Its Way To the Top
Posted by Jeremy Thomas on 09.15.2013
While The Family takes #2...
As expected, Insidious Part 2 dominated the box office this weekend, and by an even larger margin than expected to boot. The horror sequel brought in an estimated $41.1 million at the box office, well about the mid-thirties range that the studio was predicting and almost entirely what the first film (itself a huge success) grossed in 2011. The movie averaged $13,463 from 3,049 theaters, easily the highest per-theater average in the top ten and the B+ CinemaScore may related to some good legs on word of mouth. The film had a budget of just $5 million; this is director James Wan's second huge horror hit of the year following The Conjuring.
Coming in at #2 was The Family. The Robert DeNiro/Michelle Pfeiffer dark comedy garnered $14.5 million for the weekend, on the low side of studio expectations and averaging $4,691 from 3,091 theaters. The film is likely to have problems making back its $30 million budget as the C CinemaScore is not a good one and generlly translates into hefty drops in successive weeks due to bad word of mouth.
Down two spots in its second week to #3 was Riddick, which took in $7 million. The film was clearly hurt by Insidious Part 2's male-targeted surge as it fell 63%, high for a sci-fi franchise film and comparable to the fall that Chronicles of Riddick had in 2004. The movie has grossed $31.3 million domestically and $53.3 million worldwide on a budget of $36 million.
Lee Daniels' The Butler was down two spots as well, finishing at #4 in its fifth weekend with $5.6 million. The ensemble film has now grossed $100 million from a budget of just $30 million.
Down a spot to #5 in its fifth weekend was We're the Millers, which grossed $5.4 million. The movie has now grossed $131.3 million domestically and $186.7 million worldwide from a budget of $37 million.
Down three spots in its third week was Spanish film Instructions Not Included, finishing at #6. The fish-out-of-water comedy brought in $4.3 million; it now has a $26.6 million domestic gross from a budget of $5 million.
Disney's Planes slipped two to #7 with $3.1 million. The Disney animated movie has grossed a total of $83 million domestically and $138.8 million worldwide in six weeks from a budget of $50 million.
One Direction: This is Us continued the two-slot slide, down to #8 with $2.4 million. The concert film has a three-week total of $26.9 million domestically and $52.9 million worldwide from a $10 million budget.
Neill Blomkamp's Elysium was down two to #9 spot in its fifth week, finishing $2.1 million. The Matt Damon-led film has now grossed $88.4 million domestically and $215.5 million worldwide; the budget was $115 million.
Percy Jackson: Sea of Monsters was also down two, finishing at #10 in its sixth week with $1.8 million. Despite a very slow start the film has shown some decent legs; it has a domestic total of $62 million and a worldwide total of $164.6 million. The budget was $90 million.
The weekend box office tally was $100.9 million, up 17% from last year's take of $86.7 million that was led by Resident Evil: Retribution's opening haul of $21.1 million.
Note: Numbers include Sunday estimates and are three-day estimates. A studio recoups 55% of a film's grosses on average, meaning it needs to approximately double its budget to be profitable during its theatrical run.
BOX OFFICE TOP TEN (Three-Day Numbers)
1. Insidious Part 2 - $41.1 million ($41.1 million total)
2. The Family - $14.5 million ($14.5 million total)
3. Riddick - $7 million ($31.3 million total)
4. Lee Daniels' The Butler - $5.6 million ($100 million total)
5. We're the Millers - $5.4 million ($131.3 million total)
6. Instructions Not Included - $4.3 million ($26.6 million total)
7. Planes - $3.1 million ($83 million total)
8. One Direction: This Is Us - $2.4 million ($26.9 million total)
9. Elysium - $2.1 million ($88.4 million total)
10. Percy Jackson: Sea of Monsters - $1.8 million ($62 million total)