[TV] Netflix Considering Bonus Features For Original Content
Posted by Jeremy Thomas on 10.18.2013
House of Cards and the like could get their own bonus features...
Netflix could be taking another step toward replacing home media completely. Netflix VP of product innovation Todd Yellin spoke during the GigaOm Mobilize conference this week (via /Film) and said that they are "experimenting" with the idea of bonus features on their original content like House of Cards and Orange Is the New Black.
Yellin said of the idea, "We'll experiment with our originals" and noted that the company has been watching other companies' use of second-screen apps and the like.
He added, "If you are not testing things that fail, you are not testing aggressively enough. At Netflix, like any company, we have a certain number of chips to keep on innovating on our product. I want to keep on pushing those chips in the right thing to make a better and better user experience."
Neftlix has confirmed that "we're thinking about testing that" following Yellin's comments.