[Movies] Ron Burgundy Gets His Very Own Ben & Jerry's Ice Cream
Posted by Joseph Lee on 10.22.2013
Get ready to taste Scotchy Scotch Scotch...
Coming Soon reports that Ben & Jerry's has announced that it has created a limited batch of an ice cream flavor in honor of Anchorman 2: The Legend Continues's Ron Burgundy, called "Scotchy Scotch Scotch".
Ron Burgundy said: "Scotchy, Scotch, Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions. Malt liquor marshmallow, well liquor bourbon peanut butter, and cheap white wine sherbet."
The flavor was revealed at New York City's Pier 36 along with a performance by Nutty the Waterskiing Squirrel from the first film. A Ben & Jerry's scoop truck was turned into a Channel 4 News truck which had a large group of Ron Burgundy look-alikes. Media and fans were given free samples.
Lisa Sholk, Ben & Jerry's Marketing Maven, said: "As a company who believes our fans deserve nothing but the best, we have great respect for Ron Burgundy, who takes the same belief to heart."
LeeAnne Stables, President of Consumer Products at Paramount Pictures, added: "Having Ben & Jerry's celebrate the return of Ron Burgundy to the big screen with the introduction of this special ice cream is an exciting and delicious way to build anticipation for the film. We especially enjoyed the sampling process over the last several months to find the perfect Scotchy scotch flavor."
The flavor is available now at scoop shops in the US. Pints will be on store shelves for the next few weeks.
Sholk continued: "To help locate the flavor as it rolls out, we're asking fans of Ben & Jerry's and Anchorman to log onto www.benjerry.com and share when and where they were able to have a taste. We want fans to be able to experience it all first-hand, because as Ron says, this flavor is ‘kind of a big deal.'"