[Movies] The Hobbit: The Desolation of Smaug Expanding High Frame Rate Screens
Posted by Jeremy Thomas on 12.09.2013
More opportunities to see the film at 48 FPS...
If you missed out on the opportunity to see The Hobbit: An Unexpected Journey in the 48 frames per second mode that Peter Jackson shot the film in, fear not: you will have a better shot at seeing such for the sequel. The Wrap reports that Warner Bros. has been able to expand the film's HFR screenings from 450 for the first film to 750 for The Hobbit: The Desolation of Smaug. They've been doing it quietly though, because they don't want the new technology to overshadow the film.
The higher frame rate, which is double traditional films and was intended to make the 3D feel more fluid and immersive, got a divisive reaction for the first film. As such, Warner's domestic distribution chief Dan Fellman told the site, "The issue with the last one was the focus in a lot of the press [on] the format and not the movie."
In particular, Regal Cinemas has quadrupled its amount of HFR screens, from 100 to 400. A Regal spokesperson said, "With the original Hobbit, we kept selling out of tickets for our high frame rate auditoriums. There was a huge demand from moviegoers who wanted to see the film exactly the way director Peter Jackson shot it."
The Hobbit: The Desolation of Smaug releases on Friday.