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[Movies] Disney CFO Says Star Wars Films Will Follow Marvel's Strategy
Posted by Joseph Lee on 12.10.2013



The Wrap reports that while speaking at the UBS Global Media and Communications Conference in New York today, Disney's Chief Financial Officer Jay Rasulo said that the Star Wars films will follow the same model as the Marvel Cinematic Universe.

The first topic that came up was if Disney will attempt to acquire more companies. It spent $7.4 billion for Pixar Animation in 2006 and then $4 billion for Marvel in 2009 and LucasFilm in 2012. While a recent decision to increase buyback plans and buy $6-8 billion of stock in 2014 made it seem like they were done, Rasulo said this is not the case. He said: "It's safe to say you'll continue to see us doing acquisitions in the future."

He said the deals would be smaller, hwoever, and not "anything on the scale of LucasFilm or Marvel".

When asked about the plan for the Star Wars and Indiana Jones franchises, he replied: "You can substitute the word Marvel for LucasFilm. [The strategy is] to take this treasure trove of content and deliver it through the Disney eco-system."

Marvel's plan, of course, started with Iron Man, Captain America, the Hulk and Thor all getting individual films before teaming up in The Avengers. The success of that film, according to Rasulo, managed to help Iron Man 3 and Thor: The Dark World, as well as ABC's Agents of S.H.I.E.L.D.. Marvel will also hit Netflix soon with characters like Luke Cage and Daredevil.

Disney has plans to release a new Star Wars film every year starting in 2015, which will include a new trilogy that follows up on the first six films, as well as standalone projects.

Rasulo also said that Marvel and its superhero characters have been "fully integrated" into the company's toys and other divisions and he expects Star Wars will do the same.





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