[Movies] The Hobbit: The Desolation Of Smaug Brings In $8.8 Million From Midnight Screenings
Posted by Joseph Lee on 12.13.2013
Less than the first...
Coming Soon reports that The Hobbit: The Desolation of Smaug has already brought in $8.8 million from midnight screenings last night. It was released by New Line Cinema and MGM in 2D, 3D and IMAX 3D. That's less than The Hobbit: An Unexpected Journey brought in during the same amount of time last year ($13 million). This would seem to indicate there isn't as much interest in the sequel. While it is higher than the midnight screenings for The Lord of the Rings: The Return of the King ($8 million), tickets are higher now and there were premiums for 3D and IMAX.
IMAX says that 14% of the midnight amount was from IMAX screenings, up from 12% last year.
While this doesn't mean that the sequel couldn't get more business over the weekend and tonight, it has a little more ways to go in order to match or pass the $84.6 million brought in by An Unexpected Journey's opening weekend or its $303 million domestic gross. Like most movies this year, it may end up making most of its money internationally.