[TV] Joseph Gordon-Levitt Talks Taking HITRECORD From Production Company to TV
Posted by Larry Csonka on 01.11.2014
He has a lot to say…
- Joseph Gordon-Levitt recently spoke about his HITRECORD ON TV project. Here are the highlights…
On The Mix of Formats He Uses: "I have a really eclectic taste in what I like to watch. I don't only like romantic comedies or only action movies, I like all kinds of movies. I don't only want to listen to De La Soul or only want to listen to Johnny Cash, I like to listen to all kinds of music. HITRECORD is really a way I can work on a variety of things, and that diversity makes me happy." He added, "We have thousands of peoples from across the world working on our collaboration and we're going to get diverse [results]."
On The Format of HITRECORD: "It's a production company and I direct it. Instead of hiring a group of people that happens on a traditional set, we open up those doors on the internet and anyone can contribute to them."
On His Goals With HITRECORD: "Develop art and music and now a television show that wouldn't necessarily come up in the traditional development." Elaborating on the mix of genres, he said he felt traditional labels – "what's new, what's old, what's this genre?" – were going by the wayside, and that, "What's important is a sincere connection between human beings. Whether it's Rodgers & Hammerstein or punk music, it's all just music."
On How Things Grew: "Slowly but surely, a community sprung around this website with a simple message board. What we discovered, which was much more fun than just the little videos I was making, was all the people who were on this message board making stuff together." Things developed slowly over five years and Gordon-Levitt noted, "We figured out a way to work it out legally with the intellectual property laws and in a way that we could pay people for their [work]." Eventually, he and his brother talked about how great it would be to do a TV show with the concept and he said they recently said to each other, "We need to sit down and set some new goals, because we got there."
On How They Choose What to Use: "The community is highly involved in that – in the curation," adding many in the community help answer, "What are the things that are going to pop out?" "Even if you're not an animator or singer, just being on the set and contributing your taste is indispensible," Gordon-Levitt remarked. "It's really important for us. It's genuine artistry - the art of the DJ or the curator, or whatever you want to call it. What we are confronted with today is a true super abundance. We can look at or watch or read so, so much and the art of picking out those things and having an opinion or taste is an art form like any other."