[Movies] Theaters Set Regulations For Shorter Trailers
Posted by Joseph Lee on 01.27.2014
But it's not mandatory...
Variety reports that the National Association of Theater Owners asked studios to limit movie trailers to two minutes, thirty seconds less than the usual run time. The new guidelines are voluntary and will go into effect on October 1. They also state that studios will not be allowed to show a trailer for a movie more than five months before its release, but distributors will be allowed two exemptions per year for both guidelines.
The guidelines were originally set up in April but were revised after executives of the seven largest distributions (and other distribution executives) talked it over.
NATO said: "These guidelines will evolve in response to technological innovations, marketing and advertising trends, competition in the marketplace, and consumer demands. The guidelines are completely voluntary and will be implemented through individual exhibition company policies, which may vary.