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[Movies] Paramout Fires Back at Media Story About Faith-Based Interest in Noah
Posted by Jeremy Thomas on 02.19.2014



It isn't often when a studio takes a stance directly against a media story about one of their films, but that's exactly what's happening with Darren Aronofsky's biblical epic Noah. Paramount Pictures has issued a press release disputing a report that ran in Variety claiming that there is dissatisfaction among faith-based moviegoers regarding the upcoming film.

The article references a survey by the organization by Faith Driven Consumers, which says "The religious organization found in a survey that 98% of its supporters were not "satisfied" with Hollywood's take on religious stories such as "Noah," which focuses on biblical figure Noah. Faith Driven Consumers has been tracking the viability of major Hollywood films courting faith-based audiences this year."

Paramount's press release takes issue with this idea, noting that the article singles out Noah which the survey question did not make reference to. You can check out the full press release below. Noah opens on March 28th and starring Russell Crowe, Jennifer Connelly, Ray Winstone, Emma Watson, Anthony Hopkins, Logan Lerman and Nick Nolte.

Paramount Pictures, distributor of Darren Aronofsky's upcoming feature film "NOAH," strongly disputes the inaccurate media story from Variety, who reported on a religious survey from the Faith Driven Consumer.

The question posed asked respondents if they were "satisfied with a biblically themed movie -- designed to appeal to you -- which replaces the Bible's core message with one created by Hollywood."

The survey question that had the 98% response rate did not contain any reference to the film "NOAH," despite the fact that the Variety reporting implied that it did, and research from industry-leading firms about the upcoming epic paints a very different picture.

Nielsen's National Research Group (NRG), the industry's decades long standard for measuring pre-release tracking of feature films (and other entertainment offerings), is tracking "NOAH" and has gauged, with still six weeks to go before the film's release and from self-defined "very religious" moviegoers, that 83% of those aware of "NOAH" in the pre-release tracking have expressed interest in seeing film.

Others in the Christian research field, including the Barna Group, the 30-year-old research and resource company widely considered to be a leading research organization focused on the intersection of faith and culture, have had a similar response to NRG in their own pre-release research done of behalf of "NOAH," including the fact that 86% of Christian respondents who are aware of the film said they would recommend "NOAH" to their friends.

Additionally, Barna Group's President David Kinnaman noted, "On our survey conducted over February 13th through February 15th, we found the majority of pastors would recommend that people see the film Noah."





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