[Movies] Veronica Mars Opening Same-Day on VOD and In Theaters
Posted by Jeremy Thomas on 02.23.2014
The Veronica Mars movie is opening on March 14th in a joint-Video On Demand/theatrical release. Rob Thomas revealed on the movie's Kickstarter page that the film will open on the day, which is exactly one year after the Kickstarter began, in 270 theaters as well as online and rent-to-buy. This is the first major Hollywood studio film to follow the way of same-day theatrical/video on demand releases.
The Wall Street Journal reports that the studio is renting out 260 AMC screens and open on ten other privately-owned screens. Distribution EVP Jeff Goldstein noted that the film will be expanded if returns are goo, noting that the fan base "can make [the Veronica Mars movie] successful for us. If we extend beyond that, it'll be gravy."