[Movies] Blu-Ray and DVD of The Hunger Games: Catching Fire Sells 3.9 Million Copies
Posted by Joseph Lee on 03.11.2014
It also did well digitally...
Coming Soon reports that Lionsgate's The Hunger Games: Catching Fire has sold an estimated 3.9 million DVD and Blu-ray copies in its first weekend of release in North America.
It also had the biggest digital launch in Lionsgate history. Digital sales were up almost 40% over the first film. It was debuted at #1 on iTunes, Xbox, Amazon, Vudu, Comcast Xfinity, Verizon FiOS, Google Play and Sony Entertainment Network, among others. Blu-ray titles were up to 50% of all packaged media sales of the film in its opening weekend, compared to 35% of packaged media sales for the first film.
Ron Schwartz, Lionsgate President and General Manager of Home Entertainment Sales & Distribution, said: "This is a monster opening and a tremendous result for the second film in a franchise, underscoring the enormous momentum of 'The Hunger Games' films. Opening weekend packaged media sales of 'Catching Fire' were comparable to the first 'Hunger Games' title released nearly two years ago while digital sales grew by nearly 40%. With strong increases in digital revenue and Blu-Ray accounting for 50% of packaged media sales, the opening weekend performance is driving significant margin growth and is a testament to the strength of the franchise."
Lionsgate President of Worldwide Television and Digital Distribution Jim Packer added: "We opened 'Catching Fire' on nearly 20 digital platforms, including six that have launched since the home entertainment debut of the first 'Hunger Games' film in 2012, and it was number one on almost all of them. The broad demographic appeal of 'The Hunger Games' franchise uniquely positions it for this surge in digital ownership."
This comes after Catching Fire earned $424 million at the North American box office, the tenth highest domestic release of all time. It's the first time that the first two installments of a series have earned over $400 million. The next two films, The Hunger Games: Mockingjay - Parts 1 & 2, will be released on November 21, 2014 and November 20, 2015.