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411 Box Office Report: Mr. Peabody & Sherman Rises to #1
Posted by Jeremy Thomas on 03.16.2014

The box office went to the (animated) dogs this weekend. Mr. Peabody & Sherman rose to the #1 spot in its second weekend, bringing in $21.2 million. The film fell 34%, which is about on par with your average family film second-weekend drop. The Fox film also benefited from a dearth of family films at the box office, with Frozen continuing to slowly fade away and the rest of the films catering to distinctly non-kid crowds. The movie has now grossed $63.2 million domestically and $133.1 million worldwide on a budget of $145 million; if it continues to hold well it should end up surpassing its disappointing opening weekend to bring in a profit for DreamWorks.

Swapping places with Mr. Peabody was 300: Rise of the Empire, which slipped one spot to #1 in its second weekend. The sword-and-sandals sequel grossed $19.1 million this weekend for a 58% drop. That number is marginally high for an action film, but it shouldn't be too concerning to Warner Bros. as they're already well on their way to a tidy profit on this one. The film has grossed $78.3 million domestically and $236.3 million worldwide from a budget of $110 million. By the time it is done, it should finish around $125 million domestically.

Need For Speed came in third at the finish line, bringing in a disappointing $17.8 million. The Aaron Paul-starring video game adaptation proved that it was in no way a new Fast & Furious and is the latest game adaptation to disappoint at the box office; very few such films have become successes outside of the Resident Evil franchise. Critics were not impressed, though audiences liked it well enough to give it a B+ CinemaScore. Despite the lower opening Touchstone will likely still see a profit here, as it added $45.6 million overseas to bring its first-weekend worldwide total to $63.4 million from a $66 million budget and still has a couple major markets in which to open in the coming weeks.

Down one spot to #4 in its third weekend was Liam Neeson's Non-Stop. The action-thriller brought in $10.6 million; it has now grossed $68.8 million domestically and $82.8 million worldwide on a production budget of $50 million.

Tyler Perry saw the worst opening weekend in his career as a director this weekend with Tyler Perry's The Single Moms Club. The ensemble dramedy finished at #5 with $8.3 million, averaging just $4,378 from 1,896 theaters. The previous low was 2007's Tyler Perry's Daddy's Little Girls with $11.2 million. While the film attracted Perry's typical rabid fanbase--the film received Perry's usual A- CinemaScore--just about everyone else stayed away. No word on the film's budget.

The LEGO Movie slipped two spots in its sixth week to #6 with $7.7 million. The film continues to do well and has now grossed $236.9 million domestically and $378.4 million worldwide from a $60 million budget.

Son of God was also down two places, ending up at #7 in its third weekend. The feature film cut of the TV miniseries The Bible brought in $5.4 million and has grossed a total of $50.9 million. All production costs were previously covered during its TV run.

Wes Anderson's The Grand Budapest Hotel continues its incredibly strong run as it expanded slightly and moved into the top ten. The film was up nine places to #8 in its second weekend of limited release with $3.6 million. That number comes from only sixty-six theaters, which equates to a $55,152 per-theater average. It has now grossed $4.8 million domestically and $14.8 million worldwide; its budget isn't know.

Frozen was down just one spot in its seventeenth week, finishing at #9 with $2.1 million. The Disney animated film has now grossed $396.4 million domestically and $1.26 billion worldwide from a $150 million budget. It is now the fifteenth-highest grossing film worldwide and will hit #13 on that list by the time its run is done.

Opening at #10 in limited release was Veronica Mars. The film version of the TV series opened in just 291 theaters but pulled in $2 million to close out the top ten. The film averaged $6,945 per theater, a great number when you consider that the film was available both in theaters and via Video on Demand. This is an extreme rarity; theater owners usually balk at films opening both in theaters and on VOD. It was accomplished only because Warner Bros. rented out the theater spots instead of the traditional distribution method. The film may well be able to expand at this point; its production budget of $6 million was already covered by the Kickstarter campaign that backed it and so it only has to make back its relatively minor marketing budget.

The weekend box office tally was $111.8 million, up 4% from last year's take of $107.4 million that was led by Oz the Great and Powerful's second weekend at $41.3 million.

Note: Numbers include Sunday estimates and are three-day estimates. A studio recoups 55% of a film's grosses on average, meaning it needs to approximately double its budget to be profitable during its theatrical run.

BOX OFFICE TOP TEN (Three-Day Numbers)
1. Mr. Peabody & Sherman - $21.2 million ($63.2 million total)
2. 300: Rise of an Empire - $19.1 million ($78.3 million total)
3. Need For Speed - $17.8 million ($17.8 million total)
4. Non-Stop - $10.6 million ($68.8 million total)
5. Tyler Perry's The Single Moms Club - $8.3 million ($8.3 million total)
6. The LEGO Movie - $7.7 million ($236.9 million total)
7. Son of God - $5.4 million ($50.9 million total)
8. The Grand Budapest Hotel - $3.6 million ($3.6 million total)
9. Frozen - $2.1 million ($396.4 million total)
10. Veronica Mars - $2 million ($2 million total)


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