[Movies] Pixar To Re-Release The Incredibles and Ratatouille In 3D
Posted by Joseph Lee on 03.17.2014
The classics return to theaters...
In an interview with Screen Daily, Pixar Animation Studios director of 3D production Josh Hollander revealed that the studio is working on 3D re-releases of The Incredibles and Ratatouille. Here are highlights:
On The Incredibles 3D: "Right now we're working on The Incredibles, which is a lot of fun in 3D. I'm not sure what the release strategy for it will be. It's been an interesting challenge to work on technology because - while the film was released 10 years ago - the technology is even older as it took four years to make."
On the 3D version of Ratatouille: "We have a version of Ratatouille, which works really well in 3D and we're trying to figure out exactly what the release strategy for that will be."
On how unnecessary 3D releases hurt the medium: "I think that we as an industry may have lost some of our audience for 3D with releases that didn't beg for the medium or didn't warrant the medium or didn't use the median in a nuanced and sophisticated and comfortable way. I think it's possible that we drove some folks away from 3D with the higher ticket price or whatever else. But I also think that as the industry settles on a more nuanced approach, I really hope and believe that the audiences will return."